Vectornator is now Linearity Curve

Your favorite design tool, but with a new name and look.

Discover Linearity Curve

Our journey so far

16 Oct 2017

Starting with a bang
vladimir 2017

Back in 2017, we introduced Linearity Curve (formally Vectornator) to the world with the goal of making professional digital design accessible to everyone.

16 Jun 2018


Over the years our features expanded and our functionalities multiplied, transforming what started as a simple solution into a versatile software that now caters to design teams of all levels.

3 Jan 2023

Embracing change
embracing change

With our sights set on the future, we embarked on a rebranding journey. We renamed our software Linearity Curve, and underwent a total transformation of our visual identity.

27 Jul 2023

Elevating familiarity
elevating familiarity

Despite the visual overhaul, we're still the same design platform you know and love. With Linearity Curve, you can access your favorite tools and features, and there’s even more in store.

27 Jul 2023


Our new look celebrates creativity, collaboration, and the people that use our tools. Its vibrant, bold, and confident. And it represents our mission to breath new life into the design process.

27 Jul 2023

Ready for the future
coming soon features

Linearity Curve marks a bold new chapter for our company, and opens the doors to new and exciting design capabilities, collaboration and AI features coming soon.

Discover more about Linearity

What do we mean by rebrand?

A brand is more than a logo or a name; it's the company's personality and how people perceive it. To really bring our new brand to life, we're putting our focus on three key areas:

How we express ourselves

How others experience Linearity

How we share our brand

The motivation behind the changes

Our previous brand served us well in the early days of Vectornator. However, as our software developed and our user base grew, we felt it no longer matched our vision.

Linearity Curve is no ordinary design tool—it lives and breathes with creative possibilities, and our vibrant new persona reflects this.


Our brand and product names

Our brand name, Linearity, is inspired by creating straight or curved vector paths, or linear lines. It encompasses our growing suite of products.

When renaming our software, we aimed to convey dynamism and transformation while emphasizing its vector-based tools. We settled on Linearity Curve, which pays homage to Bézier curves, the revolutionary mathematical equation that makes vector design possible.


Our new logos

Our new logos pay tribute to the original while incorporating modern design elements that reflect our brand's evolution.

The Linearity logo captures vector lines, motion, and creative collaboration, representing our brand dynamically and boldly.

The Linearity Curve symbolizes a pencil, one of our most loved vector tools and a symbol of creativity. Its curved edges and linear elements seamlessly align with our graphic system, perfectly complementing the Linearity logo.


Brand colors

After some playful exploration, we found our winning palette that captures the spirit of Linearity. Orange takes the lead as our primary color, symbolizing our brand's lively and spirited nature. We also included complimentary secondary colors, including a vibrant green, cheerful yellow, and joyful pink.

Design in Curve. Animate in Move.

The Linearity Universe

Linearity's suite of design tools offer teams everything they need to bring ideas to life.

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Linearity Curve

Turn ideas into assets using Linearity Curve's powerful design tools, AI features, and templates.

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Linearity Move: Coming soon

Produce affordable, fast, and engaging animations in just a few clicks with Linearity Move.

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Used by the world’s most innovative teams

Curve takes your creative process to a whole new level. The super-intuitive UI makes designing so much more enjoyable.

Joel Volkmer, Logo designer
Brand logo designer picture

Reactions from our favorite designers

We revealed our new branding to some of our top users

Providing them with an inside look into our vision for the future, we captured the exciting reveal on camera.

Nastya reveling logo
Get started with Linearity today.

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