L
Leading / Line Height
The spacing between the baselines of the typeface.
Logomark/Logotype
The general term logo signifies all marks that represent a brand.
When designing a logo, one of the most important questions is if you want to design it as a logomark or logotype.
Pictorial Logomark
The difference between these two terms is that the logomark is a symbolic icon, a pictorial logo. Some of the most known examples are the Apple shape with the bite mark by Apple and the bluebird from Twitter.
Logotype
A logotype, often called a wordmark or lettermark, is the logo in letter form. Two well-known examples are Google and Coca-Cola.
Combination Logo
A combination logo is a logomark combined with a logomark. The pictorial logo is firmly implemented with the logotype; both elements are necessary to identify the company brand.
An example of a combination logo is the Dove logo.
![illus-1](https://a.storyblok.com/f/197805/1572x760/3d276032eb/illus-mobile-2.png/m/359x0/filters:format(png):quality(75))